Preparing Your Store for AI Shopping Agents
There's been a flurry of releases and announcements around agentic shopping lately.
UNLOCKED
AGENCY EXPERTISE.FULL-TIME SALARIES.
Google Ads.Shopify.Conversion Optimization.AI automation.
(the problem)
There’s a long stretch between “the ads are running” and “we need an agency.” You’re in it.
Real money going out every month, some of it on things that don't work. Performance that's fine, not great. And a growing list of calls you've never had to make before — bid targets, tracking, the Shopify theme, where the next new customers come from. You don't know what you don't know, and at this spend, that starts to cost.
(the solution)
You don’t need everything an agency does yet. Just the right person from one.
That'd be me. I'm Tony — for that stretch, I work like a senior member of your team. A second set of eyes across the ads, the store, and the numbers: I find what's wasting money, automate the busywork that doesn't need a human, and make the calls you've been guessing at. When it's set up so you can run it yourself, I hand it back. No forever retainer.
Agencies put me on the accounts they can't afford to lose.
10,000+ hours in Google Ads. A decade across agencies, helping run a paid search team at one now. This site is the version of that you can hire directly.
(the work)
Start wherever it hurts.
Fixing one usually means touching another. One person across all four keeps that from turning into three more vendors.
Google Ads
Where I go deepest. From a straight-answer audit to taking the wheel when an account's in trouble.
The store & the landing page
You paid for the click; the page decides what happens next.
The numbers
GA4 says one thing, Google Ads says another. I get tracking to where you can trust a figure again.
AI where it earns its keep
Automation for the busywork, and small custom tools where nothing off the shelf fits.
(results)
400%
YoY search growth · SpearmintLOVE
“Not only have we grown our search accounts over 400% year-over-year, but with his help we're also consistently seeing profitable results each month.”
No free audits
The Audit
Free audits are just a sales pitch for long term management and retainers. Mine works like this:
- Google Ads accounts
- One flat fee, sized to your monthly ad spend
- Read-only access + NDA
- A straight answer in 3–5 business days
- If the account's in good shape, that's what the report says
- If there's work to do, you get a punch list clear enough to hand to anyone
(no BS)
“Let's leverage our synergistic strategies to maximize our disruptive…”
You've probably sat through a call where someone talked for ten minutes without saying anything.
I don't have the patience for that and I'm not going to waste your time. Every report, call and email comes down to what's working, what's not and what we're doing about it.
Tell me what's going on.
We can find the right solutions together. Email, or a short call if that's easier.
Get in touch(recent writing)