UNLOCKED

AGENCY EXPERTISE.FULL-TIME SALARIES.

Google Ads.Shopify.Conversion Optimization.AI automation.

(the problem)

There’s usually a gap between “ads are live” and “we need an agency.”

Real money going out every month, some of it on things that don't always work. Performance that seems okay sometimes, but doesn't feel great. A list of calls you've never had to make before. Bid targets, tracking, the Shopify theme, new customer aquisition... You don't know what you don't know.

(the solution)

You don’t need everything an agency does yet. Just the right person from one.

That'd be me. Hey, I'm Tony. I work like a senior member of your team. A second set of eyes across your ads, the store, and the numbers: I find what's wasting money, automate the busywork that doesn't need a human, and make the calls you've been guessing at. When it's set up so you can run it yourself, I hand it back. No forever retainer.

Agencies put me on the accounts they can't afford to lose.

10,000+ hours in Google Ads. A decade across agencies, helping run a paid search team at one now.

(the focus)

Starts here.

Starting on one usually means working on the others. Typically they're all related in one way or another. One person across all four instead a seperate vendor for each.

Google Ads
Largest focus. From a straight-answer audit to taking the wheel when an account's in trouble.
The store & the landing page
You paid for the click; your theme and the page decides what happens next.
The numbers
GA4 says one thing, Google Ads says another. We'll get tracking to a place where you can trust the KPIs. Work through margins. Establish CPAs and ROAS.
AI where it earns its keep
Automation where it makes sense. Cost-savings. Small custom tools that are unique to you and your business.

(results)

400%

YoY search growth · SpearmintLOVE

“Not only have we grown our search accounts over 400% year-over-year, but with his help we're also consistently seeing profitable results each month.”

John Lott · co-founder · SpearmintLOVE

No free audits

The Audit

Free Google Ads audits are just a sales pitch for long term management and retainers. Mine works like this:

One flat fee, sized to your monthly ad spend
Read-only access + NDA
A straight answer in 3–5 business days
If the account's in good shape, that's what the report says
If there's work to do, you get a punch list clear enough to hand to anyone

About the audit

(no BS)

~~“Let's leverage our synergistic strategies to maximize our disruptive…”~~

You've probably sat through a call where someone talked for ten minutes without saying anything.

I don't have the patience for that and I'm not going to waste your time. Every report, call and email comes down to what's working, what's not and what we're doing about it.